Southend Timeline

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Sarfend Visitors Book - The Story So Far....


 By the sea, By the church,
At the end of the Pier we will conclude our search.
And in the book our names will be penned,
A fitting tribute to our beloved Sarfend.


 Read the comments as they are entered into the Sarfend Visitors Book 


The book signings of all book signings has arrived at the end of Southend Pier; forget Lord Sugar's autobiography; or Katie Price and 'her' latest novel; Southend has its own book and it needs you to do the signing.

Where did this all start?  Well, one early morning in September in Toulouse, a cafe on Western Esplanade, Southend Timeline's web editor met up with Brian Mendes who was here on holiday visiting his old haunts and of course his family. 

Now Brian is a sprightly 79, and currently lives in Kitchener in Ontario, Canada.  He resided in Southend up to the mid 1950's before emigrating.  But he would never forget Southend, so during this impromptu coffee, (especially for Toulouse they were not even open, but kindly agreed to furnish us with a drink), Brian after a good chat produced a small black book, entitled 'Sarfend Visitors Book' and asked if it could be left in a key place where other ex-pats and visitors near and far could go to and sign it.

The RNLI Gift Shop on the end of Southend PierAfter much deliberation, and plenty of Southend's places were considered.  But finally where better than Southend's most iconic attraction the pier, loved by all. A suitable custodian stepped forward in the shape of the RNLI Gift Shop, managed by Dave and Ruth Burgess. 

With a home found for the book it was important to get the message out there and a fine collaborative synergy had already emerged between Southend Timeline and indeed Brian contributed to this forum regularly as 'alamotex'.  After all, this excellent online talking-shop is for the benefit of Southend and has over 2000 members,  along with Southend Timeline's patronage too it did not take too long before a healthy buzz was starting about the book, so much so it was important to give it a high profile launch.

The date was set, Thursday 18th November 2010, the time agreed, 1pm and The Worshipful the Mayor Cllr Ann Hollland agreed to launch the book.  The only panic was how could we get Brian there, he had earlier returned back to Kitchener in Canada, after his holiday in the UK.  We considered a live internet link, but unfortunately the end of the pier did not make for the best connection to half way around the world.  Our thinking caps were firmly on.  In the meantime the regulars at, had on request delivered some brilliant poems to be used as part of the celebration:  

There was a young man of Sarfend.
Who met with an ex pat friend.
Who said ere  mate look.
Get em to sign this ere book,
We may even start a new trend


A couple who visited Southend
went on the pier to the end
she said to him
be sure not to fall in
or for the lifeboat I'll have to send


On foot, or by train, to the end of the pier.
That is the place we hold dear.
With great fondness in our hearts.
It's the place we love to be.


Support the pier, let all of us shout it out loud,
as something we Soufenders can justly be proud.

The mile and a third backbone which embodies our town,
has been there longer than any living soul around


Roll up, roll up !! please take a look
and write your memories in the vistor's book
a record of your stories of this amazing town
will last forever, and be passed down


Commemorate Southend all who sign here
The Visitors Book at the end of the pier
For those who visit and look around
the many facets of our wonderful town
And hope to see you again next year!


Further excitement came when two artists, Madelaine Murphy and Gwen Simpson, from agreed to work, at very short notice, on a creative cover for the book, so Brian's original black book had now grown into potentially something very special.





The Launch Day

Brian on the day had provided a video recording (right); everything was ready, so the team made the short train ride to the end of the pier.  As if on cue the weather started to clear, and from a mile and a third out into the Thames Estuary it did appear that inland the grey clouds remained, but here over the water a blue sky was emerging.  But time was pressing, and sunbathing was put on hold; a warm welcome awaited at the RNLI Gift Shop from Dave and Ruth Burgess and the volunteer staff.   

As the old film adage states 'build it and they will come' and so it was true, people started to arrived.  Faces emerged from the forum and online acquaintances shook hands.  The Mayor arrived, and the formal introductions started; Brian's video was played, The two artists Madelaine Murphy and Gwen Simpson wereon hand to explain their amazing creation and how they had designed the very special cover for the book that appropriately took inspiration from the pier and the estuary, it was perfect (see above).  As this was being explained a phone started ringing to the rear of the shop and Brian from Canada was at the other end, and rightly so Brian was able to join in the occasion at the end of the pier.  The assembled press were keen to photograph the Mayor talking to Brian on the phone, the handset later passed around Brian's online buddies. 

Brian started the snowball, back in the Toulouse cafe in September, it was therefore appropriate he was there at the launch too in November.


Southend Info from


Echo coverage of Visitors Book

The Book is Now Live

Southend Timeline provides you a VIP Invitation to go to the end  of Southend Pier to add your signature and comments to the Sarfend Visitors Book, whether coming from afar or a local who has lived in the town for years, you are all very welcome.

All comments will be reflected here, joining together the internet community, with real-time visitors.  So don't delay take a trip to the RNLI Gift Shop at the end of the pier and become part of Southend History.

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